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Shunde Expo opens to trade for 14th year, draws record number of exhibitors

The China (Shunde) International Exposition for Household Electrical Appliances (Shunde Expo), Asia's leading trading platform for the industry, swung open its doors today to welcome trade visitors. Over the last 14 years, Shunde Expo has been recognized by the industry as one of the not-to-be-missed events due to its high quality and excellent geographical location, in the heart of the world's home appliance manufacturing base.

Exhibitor numbers this year have reached a new high, with more than 700 companies showcasing their products, components and designs over 50,000 square meters of trade floor. Organizers expect the event to pull in more than 30,000 attendees.

Joining key international and domestic exhibitors like Midea, Vanward, Macro, Ronshen, USATON, Donlim and Sincere-Home are a group of appliance component makers led by the Taiwan Electrical and Electronic Manufacturers' Association, which are making their first appearance at Shunde Expo.

"As one of China's first home appliance trade fairs, Shunde Expo has won the trust and support of appliance manufacturers through more than a decade of effort in exhibitor servicing, visitor promotion, media publicity and supporting activities to achieve its current status in the industry. Going forward, we will continue to enhance professionalism and rejuvenate the event towards a mature, international home appliance trade fair," said Michael Dreyer, Vice President Asia Pacific of organizer Koelnmesse.

Diversified exhibits, debut of two new feature zones

Known for its focus on white goods, kitchen appliances and small appliances, this year's Shunde Expo sees an expanded product profile to include two new zones. The debut of the Healthcare Appliances and Audio-video zones respectively, is a result of heightened industry demand and organizers' plan to offer more choices for buyers. Other segments among the seven categories also include the Selections zone, Components zone as well as the Industrial Design zone.

Industrial design - Key focus of appliance manufacturers

With consumers' purchasing goals shifting away from low cost towards quality, industrial design becomes one of the key differentiating elements for manufacturers. It is more than merely "design", but the convergence of several core research and development factors including brand, structure, material, color, controls, and culture.

With that in mind, Shunde Expo is the only home appliances trade fair in China to partner with an industrial design exhibition. Held as part of Shunde Expo since 2013, the China Shunde Industrial Design Expo this year boasts three feature zones: International Industrial Design, Industrial Design Services Matching, together with designs from Spain, Germany, the Netherlands and Korea as well as nearly 40 design companies from China.

Exciting supporting activities

Visitors can expect a series of forums alongside the trade fair with the participation of industry experts and representatives from renowned enterprises to discuss forward-looking topics. In addition, industry activities, such as the PLUG Awards Ceremony, the China Household Appliance Industry Annual Development Report release by HC360 and GalaxyWind iHome Solution Presentation launch by GalaxyWind are poised to shed more light on the China market.

To learn more about Shunde Expo, please visit: www.shundeexpo.com


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About Koelnmesse
As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world’s most successful trade events. With 90 years’ experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop the China Shunde International Exposition for Household Electrical Appliances into one of the premier international trade shows of its kind in Asia.


Press Contact

Koelnmesse Co., Ltd.
Ms. Monique Fan
Tel:+86-20-8755 2468-16
Fax:+86-20-8755 2970

See you there

Shunde Expo 2017
17 - 19 August 2017
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